Category: Digital Marketing

Brilliant Guide to Capitalize Bleisure Travel Trends for your Hotel

Talking about customer segmentation, hotel industry has one of the most evolving customers these days. We can see that there are a lot of different customer categories now. This includes the bleisure traveler that become one of the most emerging market for hotel industry in modern days. Thanks to the rising of bleisure travel trends, […]

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How to Capitalize Social Media for Hotel Marketing: Increasing User Engagement (Part 2)

After understanding the reason why you should use social media for marketing in the previous article, it’s time to move forward. As we have learnt on the previous article, there are so many reasons why social media is a powerful tool for modern marketing. However, some businesses are facing problems when utilizing social media. The […]

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How to Prevent Common Mistakes When Managing Your Hotel Website

First impression is everything. It is a compulsory for a hotel to pay attention on the infrastructure, right after the service itself. Including when managing hotel website, some hotels think that website comes last after infrastructure and service.  Moreover, in the current hotel industry where many hotels are striving to have the best innovative concept hotel, […]

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